Netflix top 10: how importer exporter cultural distance affects the importer's ranking and how to improve worldwide recognition
Frittella, Giulia (A.A. 2021/2022) Netflix top 10: how importer exporter cultural distance affects the importer's ranking and how to improve worldwide recognition. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 68. [Master's Degree Thesis]
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Abstract/Index
Literature review and theory. Theoretical framework. Hypotheses. Methodology. Data collection: FlixPatrol’s API. Data preparation in Excel. Data preparation on SPSS. Results. Preliminary data analysis. Main analysis. Results wrap-up.
References
Bibliografia: pp. 55-63.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Farace, Stefania |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Dec 2022 15:43 |
| Last Modified: | 01 Dec 2022 15:43 |
| URI: | https://tesi.luiss.it/id/eprint/34212 |
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