Movie adaptations' success and its dependence on the original source: a study on the effect of different mediums

Flesca, Alessandro (A.A. 2021/2022) Movie adaptations' success and its dependence on the original source: a study on the effect of different mediums. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Simona Romani, pp. 70. [Master's Degree Thesis]

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Abstract/Index

Background literature and conceptual framework. Background literature. Conceptual framework and hypotheses. Research methodology. Data sources and sample. Variable operationalization. Model. Results. Descriptive statistics. Discussion.

References

Bibliografia: pp. 40-41.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Consumer behavior
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Farace, Stefania
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 01 Dec 2022 15:49
Last Modified: 01 Dec 2022 15:49
URI: https://tesi.luiss.it/id/eprint/34213

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