How endorsement styles shape perceived influencer authenticity
Belisari, Elena (A.A. 2021/2022) How endorsement styles shape perceived influencer authenticity. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 64. [Master's Degree Thesis]
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Abstract/Index
Introduction to the managerial issue: research area and research problem. Research gap and research question. Theoretical bachground. Influencer marketing. Attribution theory. Influencer authenticity. The influencer’s language: endorsement style. Methodology. Data and method. Stimulus materials. Results. General discussion. Managerial and theoretical contributions.
References
Bibliografia: pp. 27-35.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Peluso, Alessandro Maria |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Dec 2022 15:53 |
| Last Modified: | 01 Dec 2022 15:53 |
| URI: | https://tesi.luiss.it/id/eprint/34214 |
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