Co-creation: how to bring future generations to San Carlo theatre
Morelli, Denise (A.A. 2021/2022) Co-creation: how to bring future generations to San Carlo theatre. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 102. [Master's Degree Thesis]
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Abstract/Index
Opera house overview and target audience. Why Millennials and Gen Z? Generational differences (BB vs MM and Gen Z). Barriers Millennials face when dialing with opera house. Arts consumer behavior. San Carlo theatre educational project. Company communication. Real teatro di San Carlo communication plan. History of teatro di San Carlo. Communication plan. Co-creation case study. Officine San Carlo. Mediating role of attitude toward the experience of co-creation. The current research. Method. Results. Discussion.
References
Bibliografia: pp. 95-100. Sitografia: pp. 101-102.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | Maffettone, Sebastiano |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Dec 2022 16:12 |
| Last Modified: | 01 Dec 2022 16:12 |
| URI: | https://tesi.luiss.it/id/eprint/34217 |
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