The empowerment and evolution of women through advertising: the rise of Femvertising
Giovannoli, Lucrezia (A.A. 2021/2022) The empowerment and evolution of women through advertising: the rise of Femvertising. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 91. [Master's Degree Thesis]
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Abstract/Index
Presentation of the phenomenon, literature review and context: women in advertising. Gender, advertising and society. The representation of women in advertising: a diachronic perspective. Female empowerment through advertising: the rise of Femvertising. Femvertising: an overview of the phenomenon. Femvertising and brand activism. Characteristics and themes of Femvertising. Relevance, managerial implications, criticism and recommendations. Research gap and research questions. The empirical research. Research method. Semiotic analysis. Content analysis: coding through NVivo.
References
Bibliografia: pp. 85-91.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Language in advertising |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Feb 2023 15:08 |
| Last Modified: | 15 Feb 2023 15:08 |
| URI: | https://tesi.luiss.it/id/eprint/35089 |
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