Carsharing: evolution of the meanings associated with mobility
Strassera, Matteo (A.A. 2021/2022) Carsharing: evolution of the meanings associated with mobility. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 116. [Master's Degree Thesis]
|
PDF (Full text)
Download (4MB) | Preview |
Abstract/Index
Automotive industry and semiotics. Introduction to automotive industry. Consumption patterns in automotive industry. Role of semiotics in advertising. Evolution of the meaning associated with mobility. From private mobility to sharing mobility. Institutional policies on sustainability and mobility. Rise of e-carsharing. Covid-19 impact on automotive industry. Gap and research question. Analysis and results. Introduction to semiotic research. Commercials considered. KINTO “move like magic”. Commercial analysis. Social media listening.
References
Bibliografia: pp. 92-96. Sitografia: pp. 97-104.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Language in advertising |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Feb 2023 16:25 |
| Last Modified: | 15 Feb 2023 16:25 |
| URI: | https://tesi.luiss.it/id/eprint/35094 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
