Chatbot aesthetic and anthropomorphic design cues effects on customer purchase intention
Bonomi, Giulia (A.A. 2021/2022) Chatbot aesthetic and anthropomorphic design cues effects on customer purchase intention. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 36. [Master's Degree Thesis]
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Abstract/Index
Literature review. What is a chatbot and how it can be useful in retailing industry. Chatbot attributes. Anthropomorphism. Chatbot aesthetic attributes–perceived enjoyment. Chatbot aesthetic attributes–human-like appearance. What makes a chat agent human-like–identity cues. What makes a chat agent human-like–message interactivity. What makes a chat agent human-like–anthropomorphic visual cues. Research question & hypothesis. Method. The prototype. Sample and questionnaire. Analysis and results. Discussion. Managerial implications.
References
Bibliografia: pp. 34-36.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Performance marketing |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Thesis Co-Supervisor: | Spadoni, Lorenzo |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Feb 2023 10:17 |
| Last Modified: | 23 Feb 2023 10:17 |
| URI: | https://tesi.luiss.it/id/eprint/35165 |
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