Teaser advertising
Rau, Agnese (A.A. 2021/2022) Teaser advertising. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 64. [Master's Degree Thesis]
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Abstract/Index
Overview. Early teasers: cinematographic field. Academic background. Features of teaser advertising campaigns. Psychological background. Failures in teaser advertising. Advantages and disadvantages. Legislative background. Case studies. GENTE Roma. Adele. Netflix. Experimental study. Methodology. Experimental overview. Sample and procedures. Data collection and survey design. Results. Data analysis. Hypotheses results.
References
Bibliografia e sitografia: pp. 32-34.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Feb 2023 11:08 |
| Last Modified: | 23 Feb 2023 11:08 |
| URI: | https://tesi.luiss.it/id/eprint/35169 |
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