Omnichannel marketing in the post-pandemic luxury fashion industry: NFTs and metaverse strategic value and managerial implications
Martis, Federico (A.A. 2021/2022) Omnichannel marketing in the post-pandemic luxury fashion industry: NFTs and metaverse strategic value and managerial implications. Tesi di Laurea in Digital marketing, Luiss Guido Carli, relatore Máximo Ibarra, pp. 153. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Consumer behavior and omnichannel marketing in the digital era. Consumer behavior and journey in the digital era. From multichannel to omnichannel: the evolution of the retail marketing strategy. Omnichannel marketing: strategic and operative implications. The luxury fashion industry: characteristics, evolution, and main trends. The luxury fashion industry: the evolution toward the digital age. Metaverse and NFTs: characteristics, strategies, applications, and managerial implications in the luxury fashion industry. NFTs: definition and properties. Metaverse: definition. Research methodologies. Secondary data results–metaverse and NFTs application in the luxury fashion industry. Primary data results. Findings.
References
Bibliografia: pp. 121-132.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Digital marketing |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Feb 2023 14:58 |
| Last Modified: | 24 Feb 2023 14:58 |
| URI: | https://tesi.luiss.it/id/eprint/35206 |
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