People need the metaverse because it’s not like real life: investigating people’s acceptance toward the metaverse platform
Patrizi, Luca (A.A. 2021/2022) People need the metaverse because it’s not like real life: investigating people’s acceptance toward the metaverse platform. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 85. [Master's Degree Thesis]
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Abstract/Index
What is the metaverse? The Covid-19 pandemic. Dematerialisation of purchases and new customer habits. A new paradigm shift toward something "real". Games and new forms of entertainment. NFTS, blockchain and cryptocurrencies. Co-creation of value: from brand management literature to virtual environments. A technology acceptance model of the metaverse platform through hedonic prospects. Inspiration from the escapism of leaving behind the appearances of the real world. Focus on inviduality, from socio-cultural context to instrument of self-expression and mental well-being. The importance of communities for inclusiveness and connecting with others. Psychological distance. Targeting accuracy and efficient brand campaign. Hypothesis and conceptual framework. Empirical approach. Results. Discussion.
References
Bibliografia: pp. 62-74.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Mar 2023 10:27 |
| Last Modified: | 07 Mar 2023 10:27 |
| URI: | https://tesi.luiss.it/id/eprint/35289 |
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