Fortino, Francesco (A.A. 2021/2022) How dark patterns’ exploitation of cognitive biases affects digital consumers' behaviour on hotel booking websites. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 81. [Master's Degree Thesis]

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Abstract/Index

How dark patterns work. Digital nudging and dark patterns. Cognitive system 1 vs. cognitive system 2. Taxonomy of dark patterns. Mild and aggressive dark patterns. Dark patterns’ pervasiveness and dark patterns’ blindness. Dark patterns harm individual and collective welfare and limit individual autonomy. Consequences of dark patterns. Legal grey areas create favourable conditions for dark patterns to proliferate. US legal framework. EU Legal framework. Possible solution to limit legal grey areas. Methodology. Main contribution of the research, research question, conceptual models and hypotheses. Formulation and distribution of the qualtrics survey.

References

Bibliografia: pp. 69-70.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Web analytics e marketing
Thesis Supervisor:	De Angelis, Matteo
Thesis Co-Supervisor:	Tedeschi, Piermario
Academic Year:	2021/2022
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	07 Mar 2023 10:44
Last Modified:	07 Mar 2023 10:44
URI:	https://tesi.luiss.it/id/eprint/35291

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