The role and implications of the metaverse in marketing communication
Ferraioli, Matteo (A.A. 2021/2022) The role and implications of the metaverse in marketing communication. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 70. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical background. Theoretical insights. Literature review. Conceptual framework. Methodological approach. Study and methodology. Participants and sampling procedure. Data collection and survey composition. Results. Data analysis. Hypothesis testing results. Discussion. Theoretical contributions. Managerial implications.
References
Bibliografia: pp. 48-56. Sitografia: p. 57.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Mar 2023 11:31 |
| Last Modified: | 07 Mar 2023 11:31 |
| URI: | https://tesi.luiss.it/id/eprint/35299 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
