The role and implications of the metaverse in marketing communication

Ferraioli, Matteo (A.A. 2021/2022) The role and implications of the metaverse in marketing communication. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 70. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Theoretical background. Theoretical insights. Literature review. Conceptual framework. Methodological approach. Study and methodology. Participants and sampling procedure. Data collection and survey composition. Results. Data analysis. Hypothesis testing results. Discussion. Theoretical contributions. Managerial implications.


Bibliografia: pp. 48-56. Sitografia: p. 57.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Web analytics e marketing
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Tedeschi, Piermario
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 07 Mar 2023 11:31
Last Modified: 07 Mar 2023 11:31


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