Pichini, Carlotta (A.A. 2021/2022) An investigation on the relationship between luxury and storytelling: once upon a time, a never-ending story. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 91. [Master's Degree Thesis]

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Abstract/Index

The luxury world: an introduction. What is luxury? The power of luxury brands. Luxury clients. The luxury market: an overview. Luxury storytelling. The definition of storytelling. Storytelling in business. Storytelling in the luxury industry. Effective storytelling in marketing. The role of the luxury store: effective retail storytelling. Digital storytelling. Luxury storytelling in practice. An investigation over luxury storytelling The inner’s point of view on luxury storytelling: interview with Stefano Meloni. The point of view of luxury clients: the survey.

References

Bibliografia: pp. 77-82.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Luxury management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Giorgino, Francesco
Academic Year:	2021/2022
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	14 Mar 2023 08:47
Last Modified:	14 Mar 2023 08:47
URI:	https://tesi.luiss.it/id/eprint/35351

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