The resilience of luxury companies in the challenges of the new era

Gentili, Margherita (A.A. 2021/2022) The resilience of luxury companies in the challenges of the new era. Tesi di Laurea in Global organization design and HRM, Luiss Guido Carli, relatore Luca Giustiniano, pp. 90. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Organizational resilience, how to adapt to major changes. An introduction to the concept of organizational resilience. A comprehensive definition of organizational resilience and its prerequisite. The role of resilience in the Covid-19 economic crisis. An insight into luxury companies. The fundamentals of luxury. The structure of the luxury sector. Paradoxes and challenges in the world of luxury. The impact of Covid-19 on the luxury sector. Digitalization. The importance of digital in the current era. The difficulties in entering the digital world. Overcoming challenges: connecting the dots with an omnichannel approach. Delivering the luxury experience online. The new frontier of luxury: Gaming, NFT and metaverse. Sustainability in the luxury context. The matter of sustainability. Sustainability and luxury. The triple bottom line approach in luxury. Communicating sustainability: toward conscious consumption. Sustainability assessment, a further step for luxury companies. The increasing importance of the Chinese market. Old worlds and new worlds. Cultural influences on Chinese consumer choices. The new Chinese luxury consumer. Adapting luxury to the new Chinese consumer: strike a balance between standardization and localization.


Bibliografia: pp. 76-78.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree program in Global Management and Politics, English language (LM-77)
Chair: Global organization design and HRM
Thesis Supervisor: Giustiniano, Luca
Thesis Co-Supervisor: Homberg, Fabian Kurt Falk
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 14 Mar 2023 15:01
Last Modified: 14 Mar 2023 15:01


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