Live stream selling in the gaming industry: an analysis of live video selling through the Twitch.tv platform
Rimini, Leonardo (A.A. 2021/2022) Live stream selling in the gaming industry: an analysis of live video selling through the Twitch.tv platform. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Stefania Farace, pp. 73. [Master's Degree Thesis]
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Abstract/Index
Literature review. Research methodology. Survey data and analysis. Discussion and hypothesis testing. Contributions and managerial implications. Research limitations.
References
Bibliografia: pp. 41-45.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Farace, Stefania |
| Thesis Co-Supervisor: | Sillari, Giacomo |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Mar 2023 11:40 |
| Last Modified: | 23 Mar 2023 11:40 |
| URI: | https://tesi.luiss.it/id/eprint/35417 |
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