Be concrete in an abstract world: the effect of language concreteness on purchase intention via perceived authenticity
Coppola, Ilaria (A.A. 2021/2022) Be concrete in an abstract world: the effect of language concreteness on purchase intention via perceived authenticity. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 42. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The evolution of influencer marketing. Virtual influencers. Advantages and disadvantages of virtual influencers. Theoretical background. Perceived authenticity. Concrete vs. abstract language. The effect of language on perceived truth. The study. Method. Participants. Procedure and measures. Results.
References
Bibliografia: pp. 21-26.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Peluso, Alessandro Maria |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Mar 2023 13:54 |
| Last Modified: | 23 Mar 2023 13:54 |
| URI: | https://tesi.luiss.it/id/eprint/35425 |
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