How do NFC tags with storytelling influence consumer's purchase intention through a positive emotional attachment in fashion sector?
Ballesteros Bravo, Yanina Valeria (A.A. 2021/2022) How do NFC tags with storytelling influence consumer's purchase intention through a positive emotional attachment in fashion sector? Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 97. [Master's Degree Thesis]
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Abstract/Index
Literature review. What is the NFC tecnhology? Storytelling. Emotional attachment. Consumers’ motivation & purchase intention. Theoretical framework. Hypotheses. Conceptual framework model. Data collection & methodology. Brand to study: MOT MOT. Qualitative research. Results & findings. Demographic analysis. NFC awareness. Variables study.
References
Bibliografia: pp. 49-51.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan & markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Mar 2023 12:33 |
| Last Modified: | 28 Mar 2023 12:33 |
| URI: | https://tesi.luiss.it/id/eprint/35461 |
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