Tik-Tok…time is over: are number of followers and language used drivers of this new influencer marketing frontier?
D'Angelo, Federica (A.A. 2021/2022) Tik-Tok…time is over: are number of followers and language used drivers of this new influencer marketing frontier? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 68. [Master's Degree Thesis]
|
PDF (Full text)
Download (1MB) | Preview |
Abstract/Index
Literature review and hypotheses. Literature review and hypotheses. Study. Stimulus design. Pretest. Main study. Discussion.
References
Bibliografia: pp. 41-48.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Margherita, Emanuele Gabriel |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Mar 2023 12:46 |
| Last Modified: | 28 Mar 2023 12:46 |
| URI: | https://tesi.luiss.it/id/eprint/35463 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
