Gundhus, Mina (A.A. 2021/2022) Product customization and consumers’ sustainable attitude: the role of product attachment. Tesi di Laurea in Understanding the consumer, Luiss Guido Carli, relatore Simona Romani, pp. 65. [Master's Degree Thesis]

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Abstract/Index

Literature review. Sustainable consumption. Industry 4.0, technology and customization. Product attachment. Sustainability potential of mass customization. The gap. Research question. Conceptual framework. The connection between customization and sustainability. Control variables. Framework. Methodology. Research design. Data collection. Survey and survey measure. Data cleaning. Descriptive statistics. Reliability. Analysis. Independent sample t-test: main effect. Mediation analysis: the main analysis. Mediation analysis with covariates. Discussion.

References

Bibliografia: pp. 33-41.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Understanding the consumer
Thesis Supervisor:	Romani, Simona
Thesis Co-Supervisor:	Sillari, Giacomo
Academic Year:	2021/2022
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	28 Mar 2023 13:11
Last Modified:	28 Mar 2023 13:11
URI:	https://tesi.luiss.it/id/eprint/35467

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