Migliaccio, Ilaria (A.A. 2021/2022) How sustainable versus non-sustainable hotel services affects consumer's willingness to pay. Tesi di Laurea in Marketing plan & markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 59. [Master's Degree Thesis]

PDF (Full text) Restricted to Registered users only Download (1MB) | Request a copy

Abstract/Index

Literature review. Willingness to pay of consumers for sustainable (vs. non-sustainable) services in hotel industry. The segmentation of consumers mediates the recognition of sustainability as a more quality value. The environmentalism of consumers enhances the perception of being in a higher social-economic status. Study overview. Study 1: identify the service in the hotel field that is most representative of a hotel. Study 2: the role of consumer’s environmentalism on perception to be affiliated to a higher social-economic status when using sustainable hotel service (vs. non-sustainable service). Study 3: field research and behavioral evidence on how consumer’s environmentalism affects the perception to be affiliated to a higher social-economic Status when using sustainable hotel service (vs. non-sustainable service). General discussion.

References

Bibliografia: pp. 25-34.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Marketing plan & markstrat simulation
Thesis Supervisor:	Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor:	Franco, Stefano
Academic Year:	2021/2022
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	28 Mar 2023 13:23
Last Modified:	28 Mar 2023 13:23
URI:	https://tesi.luiss.it/id/eprint/35469

Downloads

Repository Staff Only

View Item