The power of #TikTokMadeMeBuyIt & the impact of social medias on purchasing behavior
Cecere, Rachele (A.A. 2021/2022) The power of #TikTokMadeMeBuyIt & the impact of social medias on purchasing behavior. Tesi di Laurea in Business and marketing analytics, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 28. [Bachelor's Degree Thesis]
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Abstract/Index
Phenomenon. Managerial relevance & problems. Previous research & research gaps. Literature review. Hypotheses. Sentiment analysis & call to action. Spontaneous nature. Video duration. Method. Data description. Measurement development. Binomial regression model. Results. Discussion. Contributions. Managerial implications. Further research directions. Academic papers. Business magazines.
References
Bibliografia e sitografia: pp. 27-28.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18) |
| Chair: | Business and marketing analytics |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 04 Apr 2023 14:17 |
| Last Modified: | 04 Apr 2023 14:17 |
| URI: | https://tesi.luiss.it/id/eprint/35552 |
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