Services marketing: the journey to the unknown
Masi, Sujan (A.A. 2021/2022) Services marketing: the journey to the unknown. Tesi di Laurea in Services marketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 50. [Bachelor's Degree Thesis]
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Abstract/Index
Services evolution. Traditional services. Digitalization. Complexity of new services. The road to. Virtual services marketing. Digital platforms. Virtual service environment. The big three: TikTok, Instagram and Twitch. One for all. Content creators. A new case: steamers and tiktokers.
References
Bibliografia: pp. 48-50.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Services marketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 04 Apr 2023 14:48 |
| Last Modified: | 04 Apr 2023 14:48 |
| URI: | https://tesi.luiss.it/id/eprint/35557 |
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