Lean start-up methodology in MNEs: a successful approach for geographical expansion? L’Oréal case study in the Chinese market
Brandini, Allegra (A.A. 2021/2022) Lean start-up methodology in MNEs: a successful approach for geographical expansion? L’Oréal case study in the Chinese market. Tesi di Laurea in Course of international business management, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 132. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Firm survival: through innovation and competitiveness. Intra-firm innovation. International entrepreneuship and competitiveness. New business models: from traditional to lean. Business model. Lean start-up approach. Business internationalisation and lean. New paths to internationalization. Case study of L’Oréal in China: between failure and success.
References
Bibliografia: pp. 129-132.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Course of international business management |
| Thesis Supervisor: | Jell-Ojobor, Maria |
| Thesis Co-Supervisor: | Majocchi, Antonio |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Additional Information: | Tesi discussa all'estero. |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Sep 2023 14:12 |
| Last Modified: | 05 Sep 2023 14:12 |
| URI: | https://tesi.luiss.it/id/eprint/36410 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
