New forms of communication: Twitch.TV and the potential of live streaming
Cubeddu, Sandro (A.A. 2021/2022) New forms of communication: Twitch.TV and the potential of live streaming. Tesi di Laurea in Marketing communication & new media, Luiss Guido Carli, relatore Stella Romagnoli, pp. 173. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Television entertainment in Italy. Italian television offer. The role of television among different generations. Television’s numbers. The 2020-2022, pandemic years. The main competitors. The transition to live streaming. The birth and development of Twitch.TV. Two generations compared, Y and Z. Comparing spectators. The switch from tv to live streaming. Decisional drivers. The numbers in comparison. The 2020 -2022, pandemic years. What about Gen X? Live’s streaming contribution to the world of entertainment.
References
Bibliografia e sitografia: pp. 127-173.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing communication & new media |
| Thesis Supervisor: | Romagnoli, Stella |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Sep 2023 12:24 |
| Last Modified: | 13 Sep 2023 12:24 |
| URI: | https://tesi.luiss.it/id/eprint/36424 |
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