Self-licensing effect as a promoter of consumer culture in the age of sustainability
Ferrari, Elena (A.A. 2021/2022) Self-licensing effect as a promoter of consumer culture in the age of sustainability. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 66. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Description and brief literature overview of the self-licensing phenomenon. Self-licensing and its marketing applications. The current sustainability trend and the greenwashing phenomenon. Area of research. Method of research & description of the conducted study. Findings.
References
Bibliografia: pp. 63-66.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Davola, Antonio |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Sep 2023 12:39 |
| Last Modified: | 13 Sep 2023 12:39 |
| URI: | https://tesi.luiss.it/id/eprint/36426 |
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