Analyzing the effects of background setting in the online selling ceremony on clients’ willingness to buy
Pugliese, Francesca (A.A. 2021/2022) Analyzing the effects of background setting in the online selling ceremony on clients’ willingness to buy. Tesi di Laurea in Performance marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 54. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review and hypothesis formulation. Live stream commerce: a new selling frontier in the luxury sector. The effect of background setting on willingness to buy. The mediating role of competence. The mediating role of intimacy. The moderating effect of the type of luxury product. Conceptual model. Managerial survey. Methodology. Pre-test. Main test.
References
Bibliografia: pp. 38-42.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Performance marketing |
| Thesis Supervisor: | Villarroel Ordenes, Francisco Javier |
| Thesis Co-Supervisor: | Farace, Stefania |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Sep 2023 13:40 |
| Last Modified: | 13 Sep 2023 13:40 |
| URI: | https://tesi.luiss.it/id/eprint/36429 |
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