Sustainable food: leveraging shared identities to promote plant-based food consumption

Napolitano, Pasquale (A.A. 2021/2022) Sustainable food: leveraging shared identities to promote plant-based food consumption. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 111. [Master's Degree Thesis]

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Abstract/Index

Literature review. Drivers of meat consumption and barriers to reduction. Reasons driving reductions in meat consumption. The role of identity. Methodology and results. Research design and procedures. Sample description.

References

Bibliografia: pp. 52-70.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Research methodology for marketing
Thesis Supervisor: Donato, Carmela
Thesis Co-Supervisor: Ponti, Giovanni Benedetto
Academic Year: 2021/2022
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 14 Sep 2023 09:55
Last Modified: 14 Sep 2023 09:55
URI: https://tesi.luiss.it/id/eprint/36448

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