The influence of hedonic motives and escapism on the purchase of virtual goods in online games
Mattiacci, Julius (A.A. 2021/2022) The influence of hedonic motives and escapism on the purchase of virtual goods in online games. Tesi di Laurea in Consumer behavior, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 59. [Master's Degree Thesis]
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Abstract/Index
Topic relevance. Short history of games, industry and virtual worlds. Theoretical background. Literature review. Conceptual framework. Experimental research. Methodological approach. Results. Discussion.
References
Bibliografia: pp. 38-43.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Consumer behavior |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Sep 2023 10:43 |
| Last Modified: | 14 Sep 2023 10:43 |
| URI: | https://tesi.luiss.it/id/eprint/36456 |
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