Internet meme: the importance of deeply understanding the dynamics behind the metalanguage that is spreading among Gen. Z: a case study on Ryanair communication campaigns
Murgia, Laura (A.A. 2021/2022) Internet meme: the importance of deeply understanding the dynamics behind the metalanguage that is spreading among Gen. Z: a case study on Ryanair communication campaigns. Tesi di Laurea in Language in advertising, Luiss Guido Carli, relatore Paolo Peverini, pp. 119. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Brand activism, how did we get there? Passing through corporate social responsibility. Brand activism. Meme & internet meme. Relevance of the phenomena. Gen. Z’s audacity. Meme as a metalanguage. Examples. Research process. The research question. Ryanair: brand history & overview. A sort of a brand audit. The methodology: brandscape model. The methodology: semiotic analysis. The methodology: sentiment analysis on N-VIVO. Two sides of a coin.
References
Bibliografia: pp. 99-103. Sitografia: pp. 104-106.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Language in advertising |
| Thesis Supervisor: | Peverini, Paolo |
| Thesis Co-Supervisor: | Romagnoli, Stella |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Sep 2023 10:51 |
| Last Modified: | 14 Sep 2023 10:51 |
| URI: | https://tesi.luiss.it/id/eprint/36457 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
