Voice shopping intention: the moderating role of alternatives in a social role perspective
Guarinoni, Giorgio (A.A. 2021/2022) Voice shopping intention: the moderating role of alternatives in a social role perspective. Tesi di Laurea in Analisi del comportamento di acquisto, Luiss Guido Carli, relatore Simona Romani, pp. 56. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
A contemporary overview of voice assistants and voice shopping. Voice assistants (VAs) background: connected objects and domotics. Famous voice assistants: Google Home, Amazon Alexa, and their competitors. Purpose of this research. Social roles of VAs, effects on voice shopping, overchoice. Anthropomorphization of objects. Voice assistant as a partner. Voice assistant as a servant. Impact of social roles on shopping and voice assistants. Impact of social roles on voice shopping. Overchoice. Research hypothesis. Quantitative analysis. Research methodology. Survey structure. Survey results.
References
Bibliografia: pp. 40-44.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Analisi del comportamento di acquisto |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Querci, Ilaria |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Sep 2023 12:20 |
| Last Modified: | 14 Sep 2023 12:20 |
| URI: | https://tesi.luiss.it/id/eprint/36458 |
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