Fattori, Carlotta (A.A. 2021/2022) Corporate social responsibility & luxury: Spotlight on Chloé. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 95. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Thinking green. Social responsibilities of the businessman. Environment, social & governance. The perception of CSR in the luxury world. Sustainability KPI overview, what sustainability info stakeholders want brands to disclose. Ganni’s website. Luxury between inflation and recession, forecasts for the sector. Comunicasting sustainability. Green advertising. Greenwashing. Green marketing strategy matrix. How to communicate sustainability in the digital era. The user experience in terms of sustainability. Best practice of green communication: Pangaia. From the B-corp movement to the benefit corporation. The B-corp movement. From the Ford case to the creation of the benefit corporation. Chloé, the first certified B-corp maison. Origins. Chloé’s sustainable journey. Triggering change–vestiaire collective.

References

Bibliografia e sitografia: pp. 90-95.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Luxury management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Fei, Carlo
Academic Year:	2021/2022
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	26 Sep 2023 09:26
Last Modified:	26 Sep 2023 09:26
URI:	https://tesi.luiss.it/id/eprint/36520

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