NFTs in the luxury market: are they a sustainable instrument to create value?
Tarquini, Simone Roberto (A.A. 2021/2022) NFTs in the luxury market: are they a sustainable instrument to create value? Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 104. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The luxury sector. The concept of luxury and his characteristics. The luxury market. The luxury target and customer relationship management. The new luxury. Non-fungible token (NFT): a new technology. Definition and characteristics. How NFT works. Blockchain technology. NFT future opportunities and challenges. NFT in the luxury market. Introduction and overview. Application and opportunities. Is it possible to consider NFTs as true luxury item? Bulgari case study. Survey analysis.
References
Bibliografia: pp. 77-84.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Gestione d'impresa (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | schneidmuller, Tatjana |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Sep 2023 10:05 |
| Last Modified: | 26 Sep 2023 10:05 |
| URI: | https://tesi.luiss.it/id/eprint/36523 |
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