Internationalization in China of Italian companies: the Ducati's case
Pondrano Altavilla, Riccardo (A.A. 2009/2010) Internationalization in China of Italian companies: the Ducati's case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 121. [Master's Degree Thesis]
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Abstract/Index
Causes of internationalization. Methodologies of internationalization. China feasibility analysis. The Ducati’s case.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Resciniti, Riccardo |
| Academic Year: | 2009/2010 |
| Session: | Summer |
| Deposited by: | Caterina Marini |
| Date Deposited: | 16 Sep 2010 13:08 |
| Last Modified: | 19 May 2015 22:18 |
| URI: | https://tesi.luiss.it/id/eprint/366 |
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