Marketing communication phenomenon whitin social networks and blogs: a consumer prospective
Kashif, Khan (A.A. 2009/2010) Marketing communication phenomenon whitin social networks and blogs: a consumer prospective. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 216. [Master's Degree Thesis]
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Abstract/Index
Underlying assumption. Introduction. Theoretical framework. Research methodology. Empirical findings.
References
Bibliografia: pp. 210-216.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Pirolo, Luca |
| Academic Year: | 2009/2010 |
| Session: | Summer |
| Uncontrolled Keywords: | Marketing management. Blog marketing. Consumer behavior blog marketing. Social network marketing. Viral marketing. Word of mouth marketing. |
| Deposited by: | Caterina Marini |
| Date Deposited: | 16 Sep 2010 14:52 |
| Last Modified: | 19 May 2015 22:18 |
| URI: | https://tesi.luiss.it/id/eprint/369 |
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