Innovation and unconventional marketing in trhe sports industry: the Red Bull case
Bovi, Claudia (A.A. 2022/2023) Innovation and unconventional marketing in trhe sports industry: the Red Bull case. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 81. [Master's Degree Thesis]
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Abstract/Index
Literature review. Unconventional marketing techniques. Focus on Red Bull as "best practice". Methodology. Research method. Data collection. Data analysis. Discussion of the results.
References
Bibliografia: pp. 50-61.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Brand management/topics in digital marketing |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Dec 2023 13:41 |
| Last Modified: | 06 Dec 2023 14:25 |
| URI: | https://tesi.luiss.it/id/eprint/37244 |
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