B

Bovi, Claudia (A.A. 2022/2023) Innovation and unconventional marketing in trhe sports industry: the Red Bull case. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 81. [Master's Degree Thesis]

C

Calò, Edoardo (A.A. 2022/2023) Racing into sustainability: Porsche vs Ferrari. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Carlo Fei, pp. 95. [Master's Degree Thesis]

G

Grilli, Alberto Mattia (A.A. 2022/2023) Sound branding: the effect of sonic identity on consumers' brand perception. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Francisco Javier Villarroel Ordenes, pp. 64. [Master's Degree Thesis]

R

Ricco, Miriam (A.A. 2022/2023) Discovering the role played by the color of packaging in the communication policies of commercial vs luxury brands, in the cosmetics market. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Antonella Buonomo, pp. 59. [Master's Degree Thesis]

Ø

Østom, Mia Elizabeth Taylor (A.A. 2022/2023) Why does sportswashing not appear to matter? An analysis of how allegations of sportswashing towards an event affects consumer responses. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 62. [Master's Degree Thesis]