The effects of influencer marketing and the dupe trend on TikTok
Angrisani, Enrica (A.A. 2022/2023) The effects of influencer marketing and the dupe trend on TikTok. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefano Franco, pp. 57. [Master's Degree Thesis]
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Abstract/Index
Investigation area. Social media influencer marketing. The effect of influencer marketing on consumer behavior. TikTok. The dupe trend on TikTok. Literature review. Product type and purchase intention. Control variables. Data and research methodology. Context relevant selection. Methodology. Measurement. Sample.
References
Bibliografia: pp. 48-53. Sitografia: pp. 54-55.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Franco, Stefano |
| Thesis Co-Supervisor: | Monsurrò, Luigi |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Dec 2023 10:43 |
| Last Modified: | 12 Dec 2023 10:43 |
| URI: | https://tesi.luiss.it/id/eprint/37276 |
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