Negative space in logos: an experimental study on its influence on consumer perceptions

Marinelli, Chiara (A.A. 2022/2023) Negative space in logos: an experimental study on its influence on consumer perceptions. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 59. [Master's Degree Thesis]

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Abstract/Index

Literature review. Logo: a key element of corporate visual identity. Negative space technique. Brand attitude and consumer perceptions of logos. Conceptual framework. Hypotheses development. Experimental research. Methodology. Experimental results. Reliability analysis. Test analysis. Data analysis. General discussion.

References

Bibliografia: pp. 28-32.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Research methodology for marketing
Thesis Supervisor: Lefkeli, Deniz
Thesis Co-Supervisor: Farace, Stefania
Academic Year: 2022/2023
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 12 Dec 2023 11:32
Last Modified: 12 Dec 2023 11:32
URI: https://tesi.luiss.it/id/eprint/37284

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