Will consumers leave the physical stores to buy in the luxury metaverse?
D'Addesa, Chiara (A.A. 2022/2023) Will consumers leave the physical stores to buy in the luxury metaverse? Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Stefano Franco, pp. 88. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Virtual reality in the retail industry. How technology is changing retail. History and introduction to virtual reality in retail. Virtual reality and metaverse in luxury retail. VR Applications and case studies. Managerial relevance and future questions. Literature review. Virtual reality in the purchase experience. The retail customer’s satisfaction and its components. Positive effects and drawbacks of VR and metaverse. Literature gap. Feeling of human interaction in the virtual environment. Statistical analysis and research contribution. Research model and hypothesis. Research methodology. Hypothesis testing and results. Discussion.
References
Bibliografia: pp. 64-67.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Franco, Stefano |
| Thesis Co-Supervisor: | Querini, Marco |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Dec 2023 13:17 |
| Last Modified: | 12 Dec 2023 13:17 |
| URI: | https://tesi.luiss.it/id/eprint/37288 |
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