Sustainable fashion in marketing: the effect of communication on fashion product evaluations: under which conditions young consumers are more willing to spread positive WOM about a sustainable fashion brand?
Delfino, Silvia (A.A. 2022/2023) Sustainable fashion in marketing: the effect of communication on fashion product evaluations: under which conditions young consumers are more willing to spread positive WOM about a sustainable fashion brand? Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Antonella Buonomo, pp. 88. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Framing the issue. Problem definition: the paradox of sustainable fashion. Relevance of the topic. Gap and research question. Literature review. Theoretical framework: construal level theory. Sustainable luxury brands and word of mouth. Communication type. Processing fluency. Trust towards the brand. Model and hypothesis explanation. Experimental research. Methodological approach. Stimulus validation. Main study. General discussion.
References
Bibliografia: pp. 39-45.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Buonomo, Antonella |
| Thesis Co-Supervisor: | Lefkeli, Deniz |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Dec 2023 13:24 |
| Last Modified: | 12 Dec 2023 13:24 |
| URI: | https://tesi.luiss.it/id/eprint/37289 |
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