An exploration of the visual characteristics (text and shape) of brand logos: how does the use of negative space influence consumers’ responses?
Iannace, Pierluigi (A.A. 2022/2023) An exploration of the visual characteristics (text and shape) of brand logos: how does the use of negative space influence consumers’ responses? Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 121. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Digression on negative space. Historical background. Negative space in branding. Brand logos, negative space concept and its application. Brands and classification. Brand logos. Negative space. Literature review. Overview of branding. Brand logo design features. The phenomenon of rebranding. Negative space in logo design. Research gap and hypothesis design. Research gap. Research hypothesis design. Main study design. Experimental research discussion. Main study approach. Experimental results. Main study contributions.
References
Bibliografia e sitografia: pp. 70-79.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Lefkeli, Deniz |
| Thesis Co-Supervisor: | Farace, Stefania |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Dec 2023 13:31 |
| Last Modified: | 12 Dec 2023 13:31 |
| URI: | https://tesi.luiss.it/id/eprint/37290 |
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