The impact of CTAs on purchase intention in the UK pharmaceutical sector
Petraglia, Gabriele (A.A. 2022/2023) The impact of CTAs on purchase intention in the UK pharmaceutical sector. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 77. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Background of the UK pharmaceutical market regulation. What's a CTA and how it influences purchase intention. Theoretical background. The impact of call to actioin on purchase intention. Factors affecting the impact of call to action on purchase intention. Conceptual model and hypothesis. Method and procedure. Collection and results.
References
Bibliografia: pp. 53-64.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Davola, Antonio |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 12 Dec 2023 13:42 |
| Last Modified: | 12 Dec 2023 13:42 |
| URI: | https://tesi.luiss.it/id/eprint/37292 |
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