Exploring the impact of social expectations on prosocial behavior: are we moving towards a gradual fade out of the warm glow effect?
Kielland, Victoria (A.A. 2022/2023) Exploring the impact of social expectations on prosocial behavior: are we moving towards a gradual fade out of the warm glow effect? Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 98. [Master's Degree Thesis]
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Abstract/Index
Research introduction and scope. Research question(s) and hypotheses. Definitions. Literature review. Warm glow. Social norms and expectations. Social networks. Motivation. Self vs. social comparison. Implications for practice-research model and statement of hypotheses. Methods. Objective. Research approach. Research design. Survey-based research. Critical review of the research design. Results. Sample description. Correlation analysis-bivariate correlation. Initial insights about the relationship between conditions. Univariate ANOVA.
References
Bibliografia: pp. 65-72.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Behavioral economics and consumer decision making |
| Thesis Supervisor: | Sillari, Giacomo |
| Thesis Co-Supervisor: | Ponti, Giovanni Benedetto |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Dec 2023 15:18 |
| Last Modified: | 19 Dec 2023 15:18 |
| URI: | https://tesi.luiss.it/id/eprint/37368 |
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