Why does sportswashing not appear to matter? An analysis of how allegations of sportswashing towards an event affects consumer responses

Østom, Mia Elizabeth Taylor (A.A. 2022/2023) Why does sportswashing not appear to matter? An analysis of how allegations of sportswashing towards an event affects consumer responses. Tesi di Laurea in Brand management/topics in digital marketing, Luiss Guido Carli, relatore Deniz Lefkeli, pp. 62. [Master's Degree Thesis]

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Abstract/Index

Literature review. Sportswashing. Moral reasoning strategies. Brand transgression. The Country of origin effect (COO). Methodology. Sample description. Ethics and privacy. Developing the survey. Variables. Validity and reliability. Data analysis approaches. Results. Cronbach's alpha. Composite scores. One-way ANOVA. PROCESS v4.2 (model 8). Correlation matrix. Discussion. Findings.

References

Bibliografia: pp. 35-39.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Brand management/topics in digital marketing
Thesis Supervisor: Lefkeli, Deniz
Thesis Co-Supervisor: Buonomo, Antonella
Academic Year: 2022/2023
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 19 Dec 2023 16:22
Last Modified: 19 Dec 2023 16:22
URI: https://tesi.luiss.it/id/eprint/37378

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