Reiten, Celine Strande (A.A. 2022/2023) The impact of trust in chatbots on customer satisfaction and brand loyalty in e-commerce. Tesi di Laurea in Behavioral economics and consumer decision making, Luiss Guido Carli, relatore Giacomo Sillari, pp. 70. [Master's Degree Thesis]

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Abstract/Index

Literature review. Chatbots. Trust in chatbots. Customer satisfaction. Loyalty to brands. The relationship between trust, satisfaction, and loyalty. The conceptual research model. Method. Research design. Scenario design. Operationalization of the study. Pre-test. Sampling. Data preparations. Results. Trust in chatbots and customers satisfaction with the brand. Trust in chatbots and customers loyalty to the brand. ChatGPT results. Results overview.

References

Bibliografia: pp. 38-43.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair:	Behavioral economics and consumer decision making
Thesis Supervisor:	Sillari, Giacomo
Thesis Co-Supervisor:	Ponti, Giovanni Benedetto
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	19 Dec 2023 16:32
Last Modified:	19 Dec 2023 16:32
URI:	https://tesi.luiss.it/id/eprint/37380

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