Artificial intelligence to power four P’s of marketing: which drivers should chatbots leverage to positively affect user contentedness and persistence intention?

Cardillo Zallo, Gerardo (A.A. 2022/2023) Artificial intelligence to power four P’s of marketing: which drivers should chatbots leverage to positively affect user contentedness and persistence intention? Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 72. [Master's Degree Thesis]

[img] PDF (Full text)
Restricted to Registered users only
Download (3MB) | Request a copy

Abstract/Index

Fundamental assumptions of artificial intelligence. The fourth industrial revolution. The definition of artificial intelligence. The subfields of artificial intelligence. The engine of artificial intelligence. The morals of artificial intelligence. The importance of artificial intelligence. Artificial intelligence-driven four P’s of marketing. The five phases of marketing. The product design process. The price design process. The place design process. The promotion design process. The essential topic of chatbots. Empirical study on the pertinent team of chatbots. The explored hypotheses. The qualtrics XM software. The SPSS statistical software. The validated deductions.

References

Bibliografia: pp. 45-47. Sitografia: pp. 48-50.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair: Artificial intelligence in marketing
Thesis Supervisor: Laura, Luigi
Thesis Co-Supervisor: Ibarra, Máximo
Academic Year: 2022/2023
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 09 Jan 2024 08:17
Last Modified: 09 Jan 2024 08:17
URI: https://tesi.luiss.it/id/eprint/37389

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item