A

Azimova, Aydan (A.A. 2021/2022) Forecasting roas in Google ADS: machine learning approach. Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 49. [Master's Degree Thesis]

C

Carrella, Christian (A.A. 2022/2023) The turning point of artificial intelligence: ChatGPT. Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 55. [Master's Degree Thesis]

Cristiano, Salvatore (A.A. 2022/2023) Chatbot nella ristorazione: come migliorare l’esperienza dei consumatori attraverso l’intelligenza artificiale. Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 101. [Master's Degree Thesis]

Cuccia, Eva (A.A. 2022/2023) Il turismo sotto la lente di ingrandimento del machine learning: punti di maggiore interesse e promettenti risvolti per il futuro di questo settore. Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 98. [Master's Degree Thesis]

Cardillo Zallo, Gerardo (A.A. 2022/2023) Artificial intelligence to power four P’s of marketing: which drivers should chatbots leverage to positively affect user contentedness and persistence intention? Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 72. [Master's Degree Thesis]

D

D'Alù, Luigi (A.A. 2021/2022) Il nuovo lusso: l'utilizzo di tecniche di machine learning per la personalizzazione 1:1 dei prodotti: quando è il consumatore a diventare il brand. Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 129. [Master's Degree Thesis]

F

Ferrazza, Michelangelo (A.A. 2023/2024) Consumer perceptions on the ethics of AI in marketing. Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 82. [Master's Degree Thesis]

Ferranti, Giulia (A.A. 2022/2023) Enhancing efficiency and competitiveness: an empirical study on AI perception in the Italian wood-furniture industry. Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 68. [Master's Degree Thesis]

G

Guerrieri, Alessandro (A.A. 2021/2022) La digitalizzazione degli storefront: stima della loro influenza sulla decisione d'acquisto mediante l'utilizzo di reti neurali. Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 94. [Master's Degree Thesis]

L

Legnini, Marco (A.A. 2022/2023) Virtual couture: exploring the impact of AI-driven VitOn software on customer engagement and conversion in Luiss merchandising. Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 71. [Master's Degree Thesis]

R

Russo, Ilaria (A.A. 2023/2024) Recommendation system per il recruitment process: come superare il divario di genere tramite l’AI. Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 78. [Master's Degree Thesis]

T

Tagariello, Silvia (A.A. 2022/2023) Metaverse retailing: investigating the impact of avatar customization on customer engagement and the role of immersion satisfaction. Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 107. [Master's Degree Thesis]

Z

Zecchini, Beatrice (A.A. 2022/2023) A comparative study of Spotify Wrappedand Apple Music Replay: the mediating roleof impression management on user-generated content. Tesi di Laurea in Artificial intelligence in marketing, Luiss Guido Carli, relatore Luigi Laura, pp. 77. [Master's Degree Thesis]