The importance of employer branding in the new job market
Sepe, Matteo (A.A. 2022/2023) The importance of employer branding in the new job market. Tesi di Laurea in International human resource management, Luiss Guido Carli, relatore Fabian Kurt Falk Homberg, pp. 68. [Master's Degree Thesis]
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Abstract/Index
Unemployment as an economic and social issue (the Italy case). Most relevant causes in the historic contest of globalization. Wage deflation as a tool of competitiveness. Talent shortage: the challenge of the globalized job market. Challenge and opportunities for Italian firms: a need for change in recruitment strategies. The complicated meeting between job demand and job supply in Italy. Recruitment strategies in a low wage context. The pandemic disruption: a new work-life balance. New forms of work as a tool to take advantage of cost-of-living differentials. Local pay scales. How employer branding can benefit companies and job seekers. Employer branding. Origins and evolution of employer branding. Employer branding and the human capital. Internal employer branding activities. Employer branding as a competitive advantage in the post-Covid job market. Human resources and marketing as drivers of employer branding. Key elements for the attractiveness of a company. The advantages of employer branding in numbers. Some of the most successful employer branding models. The Brett Minchington & Ryan Estis model. The Backhaus & Tikoo model. The talent magnent model. The E.Amendola model: employer brand global framework.
References
Bibliografia: pp. 64-68.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International human resource management |
| Thesis Supervisor: | Homberg, Fabian Kurt Falk |
| Thesis Co-Supervisor: | Calluso, Cinzia |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jan 2024 11:47 |
| Last Modified: | 09 Jan 2024 11:47 |
| URI: | https://tesi.luiss.it/id/eprint/37421 |
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