Why happily ever after did not last forever: qualitative investigation of determinants causing termination of brand love
Kunovac, Iman (A.A. 2022/2023) Why happily ever after did not last forever: qualitative investigation of determinants causing termination of brand love. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 70. [Master's Degree Thesis]
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Abstract/Index
Literature review. Brand love. Theoretical perspectives on brand love termination. Factors influencing brand love termination. Research gap and research question. Conceptual model. Data collection and methodology. Research design. Data collection and data sources. Data analysis. Ethical Considerationsc. Findings. Results and analysis. Interpretation of findings. Genral discussion.
References
Bibliografia: pp. 50-55.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Jan 2024 11:07 |
| Last Modified: | 10 Jan 2024 11:07 |
| URI: | https://tesi.luiss.it/id/eprint/37461 |
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